B2C Buzz

Fevicol Nails It Again with a Mission Impossible twist in Louvre Jewellery Heist.The popular brand of adhesives in India demonstrates again that creativity sells itself permanently.

Fevicol’s witty Instagram post shows an emerald-and-diamond necklace sealed inside a glass case coated with Fevicol, cleverly referencing Mission Impossible and Dhoom 2 amid the real Louvre jewellery heist.

Fevicol Makes Louvre Heist a Viral Moment in a Mission Impossible. Reference to India Today. Fevicol has again demonstrated why it is the best in the tongue-in-cheek marketing. Only days after an appalling daylight jewellery heist at the Louvre Museum in Paris, the adhesive giant worked the global hype into liquid creative gold. The most […]