Fevicol Makes Louvre Heist a Viral Moment in a Mission Impossible.
Reference to India Today. Fevicol has again demonstrated why it is the best in the tongue-in-cheek marketing. Only days after an appalling daylight jewellery heist at the Louvre Museum in Paris, the adhesive giant worked the global hype into liquid creative gold.
The most recent Instagram post of the brand was that of an emerald-and-diamond necklace and earrings that were displayed in a glass case, but with a twist. The jewellery was not only covered with glass, it was covered with a layer of Fevicol which was thick and glossy.
A Witty Wink at Mission impossible and Dhoom 2 of Bollywood.
There was a coy slogan on the picture, which was, This mission is impossible. It was complemented by another attempt at humour in the form of the caption: Ab Dhoom machane ki baari hamari which is a smart reference to the famous museum heist scene that Hrithik Roshan did in Dhoom 2.
Fevicol achieved the immediate appeal to the global market and the Indian market through a combination of a Hollywood blockbuster reference and an unforgettable Bollywood moment. It turned into a masterpiece of the combination of brand identity and pop culture.
Users of Internet Praise the genius of Fevicol.
The post instantly went viral, attracting thousands of likes, shares and comments. Users of the social media could not cease glorifying the creativity. One user remarked that, Fevicol has grasped the objectives of commitment more than half of Instagram, another user remarked, Your team has earned a raise because of this genius.
The Twitter responses were filled with calls of the campaign genius, next-level, and marketing genius. It was another lesson that Fevicol knows very well how to make serious international news shareable light humor without going over the line.
The Post That was Inspired by the Real Louvre Heist.
This was the headline of the world this week when thieves wrenched off a dramatic robbery in the world-famous Louvre Museum in Paris earlier this week. They allegedly forced their way in a window and made off with eight invaluable crown jewels in the Apollo Gallery.
One of the stolen treasures was a necklace of emerald and diamonds, which Napoleon once gave Empress Marie Louise. The museum was reopened on Wednesday, promising the visitors that there would be further security measures put in place following the daring theft.
The Marketing That Always Sticks of Fevicol.
The capability to exploit the opportunities of trending events, to be humorous and relevant, has caused Fevicol to become a trendsetter in Indian adverts. It could be pop culture all over the world, or it could be the news in the country; the brand never leaves an opportunity to make a catchy message.
It was no simple Louvre imitation post, but a marketing genius that helped to strengthen the brand slogan of Fevicol: Fevicol ka jod, tootega nahi. Once more, Fevicol clinched the deal, literally.
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