Reference to News 18. The festive season in India is in progress, and the real estate developers are enjoying the high level of buyer confidence; especially in land and plotted development. Analysts believe there will be a 20 percent improvement over the sales last year in the festive quarter and this will come with the recent GST reductions and the favourable economic policies.

The Long-run land Investment is driven by Festive Season.

According to developers, optimism over the festive is establishing good conditions to make long term investments. Plots, farm developments and other land properties still enjoy high demand particularly in the urban peripheral regions.

According to Rohit Maroo, the Executive Director at ORA Realty, investing in land particularly organized developments or themed farm or plots is one of the surest long-term strategies. The last ten years have witnessed the urban sprawl, industrial growth, and development of infrastructure that have taken the real estate price of an area on the outskirts of the city very high. These peripheral areas are more and more becoming valuable as urbanisation continues to take place.

Maroo also said that the holiday season intuitively gives buyer temperament momentum. This passion is exploited by developers through discounts, package deals, freebies, payment options, and new releases. Banks usually complement such moves with holiday offers, like the processing fees will be waived, which goes even further to make investments. Maroo however warned buyers that they should pay attention to definite property titles and viable projects in order to have long term value.

Luxury and Premium Markets are on a booming trend.

Harsh Jagwani, the Managing Director of Notandas Realty, says that the sales of the festivities are especially high among the high-net-worth individuals (HNIs) and luxury customers.

Last year in Diwali, the volume of sales increased by 20-25 percent annually, said Jagwani. Luxury buyers perceive high-end real estate as an upgrade to their lifestyle as well as an effective store of value particularly during the inflationary period. The same trend of blending Navratri with Diwali is observed in this year namely more conversions and more serious inquiries.

He observed that customers are making purchases fast with quality matching expectations, with shortening conversion times and consistent demand with high-end inventory.

Tier 2 and Tier 3 Cities Take Off.

There is a certain increase in the interest of homebuying in smaller cities. Amrita Gupta, who is the Director of Manglam Group, remarked that the festive seasons have always encouraged the families in terms of making long-term commitment. Since the recent GST cuts, tier 2 and 3 cities are experiencing increased demand with Jaipur becoming a top destination.

Mohit Goel, the Managing Director of Omaxe, further contributed that the affordability has been increased by GST cuts, motivating the families in small cities. Large-scale developments of infrastructure (such as new highways, metro, and airports) are creating demand in the areas gradually.

Townships that combine housing, retail, education and open space are attracting specific attention, Goel noted and it has to do with the rising popularity of lifestyle oriented communities.

Like Goa See Festive Revival: Premium Destinations.

There is also a revival of luxury markets such as Goa. Lincoln Bennet Rodrigues, Chairman and Founder of Bennet and Bernard stated, On the one hand, the season of festivals is the season of hope and a new beginning, and that is what the luxury real estate market in Goa is about this year. NRIs who come back on festivals are also viewing luxury properties as long term investments.

He also highlighted the changing attractiveness of Goa, and he cites the melting pot of culture, heritage, exclusivity, wellness and investment potential and this is what is appealing to the global buyers.

Bengaluru: Purchaser Confidence is at its Highest.

The demand among the end-users is still rising in Bengaluru. According to Anjana Sastri, the Marketing Director of the Sterling Developers, home purchases are said to be auspicious during the periods of festivals. The confidence of the home buyers is high than ever before due to the favorable economic conditions, increased disposable earnings, and the stability of the regulatory environment.

She suggested that buyers should not only consider deals but also developer reputation, the location of project, quality of execution, and the amenities and then make commitments.

Vice-President of M5 Mahendra Group Mahendra Nagaraj said that the festive season is a turning point in the housing market in India. GST rationalisation, stable interest rates and appealing promotions are converging to form strong demand particularly in such metropolis as Bengaluru.

Growth of market and value.

Although PropTiger report reports that unit sales declined by 1 percent in top eight cities, July-September 2025 in accordance with the decreased demand in Mumbai, Pune, and Delhi-NCR topography, the overall value of properties sold rose 14 percent year-on-year to 1.52 lakh crore.

Onkar Shetye, Executive Director, Aurum PropTech, pointed out that the Indian residential market is shifting away to the value-added growth which is more sustainable and mature as compared to the volume-driven recovery.

Conclusion

The season of economic boost is still on in the real estate markets of India. The luxury market will have great sales with the support of policies, infrastructure development, and strategic developer programs, as well as the tier 2/3 city markets. The buyers are more concerned with long term values, credibility and lifestyle benefits, which guarantees a strong performance of the sector till the year end.

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